AICP Next Awards
The AICP Next Awards recognize outstanding work and the creative forces behind it, but are much more than an Awards competition – Next is a platform for thought leadership and analysis. Each year, the Next Awards honors the finest work across 14 categories: Branded Content & Entertainment; Brand Excellence; Creative Data; Digital Experiences; Experiential; Extended Reality; Influencer; Innovation; Integrated Campaign; Purpose Driven; Real Time Engagement; Social; Web Film Over 15 Seconds; and Web Film, Under 15 Seconds. The Most Next Award - Best of Show - is selected from among the category winners. The winners are announced at the debut of the Next Awards in New York during AICP Week, where the winners in Integrated Campaign present live case studies for their winning work. After going on tour to several artistic and cultural centers around the country, the Next Awards winners are made a part of the archive for the Department of Film at The Museum of Modern Art in New York.