The AICP Show: The Art & Technique of the American Commercial is one of the most important advertising awards show in the U.S. Each year’s installment of the Show honor’s the craft of the commercial with awards in 22 categories. The Show premieres each June at The Museum of Modern Art in New York. The Show then tours the country, making stops at several arts and cultural institution throughout the United States. Since its inception in 1992, each AICP Show is added to the archive of the Department of Film at The Museum of Modern Art.